3 Reasons Why You Must Start Working in Your Strengths

Updated: Sep 7, 2020

Some things you do at work are hard and draining...

But there are some things you do at work that ENERGIZE you even when they're challenging. Why is that the case? And how can you start doing more of the things that energize you?

I've got three reasons you MUST start working on your strengths in order to continue to pour out each day in therapy. This isn't about your training -- this is about so much more. 

When you take a hard look at your job there are some things you do that give you energy, but other things you can do for a short time, but if you spend too much time on them, they suck the life out of you. 

There must be a way to focus on tasks that give you energy instead of destroying it. ⚡️

You get it. You chose this profession because you have a passion for helping people. There are parts of your job that still give you goosebumps, but there are other parts of your job that give you indigestion. 

Burnout is REAL. 🙋‍♀️

If you want to focus on things that give you energy and find effective ways to accomplish the tasks that aren’t in your sweet spot, then we’ve got some information you’ll want to hear. 

So, I told you I would give you three reasons why you MUST start working in your strengths. Just so we’re clear, it would be pretty easy to give you more, but we’re going to start with three major ones and you can use your imagination from there. 

Let's back up briefly and share --

What are your STRENGTHS? When we talk about your strengths, we are not talking about your interests or your personality. In a culture that focuses on developing or fixing our weaknesses, knowing your strengths invites you to find out what's right and strong about you. These are the unique combination of talents, knowledge, and skills that every person possesses. People use these innate traits and abilities in their daily lives to complete their work, to relate with others, and to achieve their goals. But most people don’t know what their strengths are or have the opportunity to use them to their advantage.



I want you to think for a moment with me. Years ago (this will test your age, for sure) there was a show called “Greatest American Hero”. The premise was that there was a man that found a box that aliens left behind. It was a suit that gave you superpowers. The problem was that they didn’t leave the instructions. So there is this guy who has this suit that lets him fly, gives him super strength, and who knows what other superpowers, but he doesn’t know how to use them. 

How different would his life have been if he simply had the instructions or a coach that could walk him through what to do, and how to use the suit.  I'll tell you - the show wouldn’t have been nearly as fun. Actually, the challenges he was facing would have been easily overcome. 

In the exact same way - you have been wired with certain superpowers. Now, you may not be able to fly, but there are some challenges that simply aren’t as big a deal for you as they are for most people. maybe this is flying, but maybe it’s just helping people find common ground, or finding the root cause of problems. THAT is what your strengths are about. 

By the way - here’s a cool little stat for you: 

People who focus on their strengths during the day are 3x as likely to report having an excellent quality of life, and 6x as likely to be engaged at their jobs. 😲



It’s human nature. We have a mental list of things that are AWFUL to work on. I won’t even say what they are because it’s so universal, and NOBODY likes doing them. Except for one thing. That’s not true. The fact is that it’s different for everyone. There is someone that loves what you loathe. As an example, if you loathe laundry, I promise you that there is a high school kid somewhere that would be thrilled to make $8 an hour to wash your laundry. While they’re washing your laundry you could be earning the money you will use to pay them by focusing on what you love. If you could take that hour they’re washing your clothes and spend half of it helping a patient you’d earn more money than you paid out. 

Not only will you be giving up things that drain you, but you may also discover that other people can do a far better job completing these tasks. 🙌🏻



Check out this study. They studied readers and divided them into groups based on their aptitude. The average reading group read at 90 words per minute, while the above-average readers clocked in at 350 wpm. After walking both groups through a speed reading course, and allowing them to practice, they retested them. The average readers increased from 90 wpm to 150 wpm. That’s a nearly 2 times increase in their speed. What do you think the above-average group was able to do? They went from 350 wpm to 2,900 wpm (you heard that right). This means that they increased their speed over 8x their previous scores. 

Here’s what you should take from this - if you are good at something, your time spent working on that area is going to yield a much greater return on your investment than working on something that isn’t in your top strengths. 

EXAMPLE: So, if you are a very poor administrator, but have the theme of Communication and love speaking in front of large groups, you should think about spending more of your time investing in the art and skill of speaking. Spending your time in areas of administration may increase your knowledge and ability in that area. But, your growth in that area will never compare to the growth that you have in an area of strength.

When we identify a talent theme, we can then maximize it by learning more about it and practicing our skills in that area. That’s when talent becomes a strength: something we know we can do at a level of near-perfect performance on a consistent basis.

When we discover our areas of talent, we can unleash our focus and confidence to lean into the areas of work and practice where we can really have an impact.

If you don’t know where your time is best spent, then your time is being wasted. In addition, you are probably getting frustrated spending time on tasks that drain you.

So tell me below - what are the tasks that you are currently doing that drain you?



We all know someone that, when we think of them, it brings up a mental image of the one thing they’re really good at. For some people, it’s their ability to communicate. For others, it’s their ability to help solve problems.

The point isn’t that you should be like them. The point is you should be like you. And, not just you, your best you. That’s when you become known by clients and the community as being the best in your area of expertise. And, that’s when your practice can move to another level of service and demand..

What you may not have known is that you're seeing these people work in their strengths. But it isn’t enough to just KNOW your strengths. For me personally, I knew what my specific strengths were for 2 years and it didn’t do me any good. It wasn't until I worked with a business coach who was able to help me begin to see how to use them in my job so that I could truly benefit from them. There were several keys in this process, but it’s made a huge difference in the way I schedule my day. 

Speedy Recap:

There are 3 reasons you must start working in your strengths:

1 - You have superpowers. You should use them.

2- Work in your zone of genius. Outsource the rest.

3- Strengths are your largest area for potential growth.

BONUS - You can become KNOWN for your strengths. Brand yourself.

If your ready to start branding yourself, working inside your zone of genius and staying in activities that energize you in your practice, join us for more discussion inside our free FB group here, so that you can collaborate with other therapists and feel supported by people who get it. Make sure you answer the questions so you get approved more quickly.

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Watch the full video here: