Your Clients Wish You Would Do This

"When you're deceived, you don't know you are deceived." Have you ever heard this statement? Then the question is, are you deceived about how your business is really running? When was the last time you checked in on your business practices with a critical eye...

AND sought out resources to help make it better? 📈

In today's LIVE, I'm going to share with you three benefits of taking a critical eye to your business AND why NOW is the time to do so.

Just think... all of these assessments and evaluations you've completed for your clients, but none of them on your own business. I mean... is it R E A L L Y necessary to get an outsider's perspective?


And I'm going to help you see why.

If you aren't evaluating your practice regularly how can you be sure you're doing the best job of serving your clients? The simplest answer is, you can't. Because when you're deceived, you don't know you're deceived.

If you are ready to take a hard look at your business and find out if you are truly serving your clients...then let's dive in.

Let's play a little game. If you've ever been near a baseball game, or if you've ever played softball in school, then no doubt you've heard this phrase before. What do they tell the batter to do after the pitcher throws the ball? They say to keep your eye on the......

... BALL!

Last week we talked about something called "metacognition". It's your ability to stand outside yourself to examine what's going on. Today, in a different sense, we are talking about using metacognition with our PRACTICE.

Today let's remember that when it comes to your practice, the ball is your clients. It's easy to get sidetracked from the simple idea of serving our clients and to begin to focus more on the business, but to do so is to miss the most important part of why you do what you do. So today I'm going to share with you three benefits of keeping the main thing the main thing.

1.  One - keeping our eye on the ball in our practice means that we're eminently in touch and concerned with the people that we are there to serve.

Let's look at a couple of examples from our not too distant past.

I remember visiting a church one time and not having the slightest idea where I was going. Walking through the front door there were two men there, but neither of them addressed us or offered any assistance. We wandered around for a few minutes and eventually found where to take our kids, but then the drop off procedure was a little awkward. We asked a few questions, then finally asked where we were supposed to pick the kids up. We found our way back to the main worship gathering where we enjoyed a good service, but then after service, it was like we were cattle wandering through a stockyard again. We left that service with no desire to return because the church was CLEARLY not focused on making new people feel comfortable.

By contrast, in a different town, we visited a church and were immediately greeted at the door. A few steps later someone was holding a welcome sign and smiling. Another offered us a welcome packet and offered to walk us where our kids would be dropped off, and then they stayed with us until they dropped us off at the doors of the main worship area. We went back to that church several times before we left to go to a different town, and the next time we visited that town we went back again.

Now, I tell you those stories to ask you a question, what kinds of things are you doing in your practice to make sure your clients feel special? It can be little things like a text reminder that they get an hour before your session. Or maybe it's a card with a $5 coupon for some ice cream on their birthday. Or maybe you're giving them a little gift, like some stickers, when they hit a goal.

The first benefit, then, of examining your practice is that your clients will notice, and they will love you for it.

2.  Two - It's hard to hit a target you aren't aiming at. Regularly examining your practice helps ensure you're being effective in the way you're working.

You've been there before. Your phone dings, and just... for... a... second........ you look down to see who it is. When you look back up you hugging the white line. Or worse!

Keeping your eyes on the road is important to your safety, and for the other drivers on the road. Keeping your eyes on the goals of your practice is important for having a good business.

As your business moves along you are going to be pulled in many different directions. There are so many important things to do, that sometimes those "important" things may pull away from the things that really matter

The second benefit of examining your practice is that your business will stay on course.

3.  Third - One of the biggest benefits of keeping our eyes on our clients is that it keeps us connected to the reason we got into practice in the first place.

Some days are hard. And some clients are hard. You know what I mean. We love our clients, but there are some that are tougher to love. It's the same with my kids. Some days I would trade you one of mine for one of yours.

Any takers today? 

On our toughest days, it's always helpful to be able to remember what made you decide to do this. Remember your *purpose*. Because we all know there will be days that make us doubt our calling.

So don't wait until you have "one of those days" before you take time to remember why you do this and make it a regular practice to remind yourself why you got into this in the first place.

The third benefit of examining our practice is to reconnect us with our purpose.

Tell me, which of these three do you think would benefit your practice the most?

Maybe you have been reading this and thinking, "But I don't have time to do that right now."

Let me ask you something you need to consider. Have you had a bad day in the last two weeks?

Do you think you might have a bad day in the next week?

Or what about this: Do you want your clients to start feeling special next month? Or right away?

If you think there is any benefit to waiting before you examine your practice, then by all means do so. But the purposes of the exam are to help you be more resilient, to help your business stay on course, and to help your clients feel more special. If any of those things are important, then now is the time to carve out one or two hours to take a good look at what you're doing, and how you're doing it.

If you'd like a deeper dive into a S.W.O.T. analysis on your therapy practice, check it out here.

So tell me, let's write it down below, what is the day you are going to examine your practice? Let me know!

Watch the full video here: